Our Story
Expanding in bold, new directions
From our inception just over one year ago, we’ve been on a parallel path of transforming homes and transforming lives. Our momentum is unstoppable in pursuit of disrupting the home improvement industry for the better.
Accomplishments in just a year
New members of the team
Doors knocked
Satisfied customers
Home transformations
Home owner conversations
Revenue in our first year
We did all of this with a foundation of love, support, and care for our employees and customers alike. Our story is constantly evolving towards fulfilling our mission to deliver extraordinary products and services while empowering individuals to become heroes in their own lives and in the lives of others.
Words we live by
Our manifesto
We are HEROES.
We are fearless. We take calculated risks. We lean into what scares us most.
It’s not about the accomplishment, it’s about who you have to become in order to achieve your goal. We don’t get frustrated. We get fascinated.
We are a heroic force for positive transformation.
WE, not ME.
We make others the main event. We know the secret to living is giving.
Help yourself by helping others. Show people how to live better.
Listen well and observe curiously.
Be generous with recognition and resources.
Be OPEN.
Vulnerability is strength. So show up authentic and humble.
It takes courage to be seen and discipline to change.
We hold ourselves and each other to the highest standards.
Your openness makes you a beacon of positivity.
Everyone LEADS.
Good leaders build vision. Great leaders give vision.
Every individual has the potential to reach legendary heights. Discipline gets us there.
Transformations take time, so we’re in it for the long-game.
We know the juice is in the growth, so we never stop learning.
Get to know the founder
He’s traveled the world with governors, presidents, billionaires, and icons. He’s visited over 30 countries, has a graduate degree, attended Harvard, and is married to the love of his life. Sounds pretty successful, right? What follows may surprise you.

Customer Support
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